Archive for November, 2009
By Alston Briggs in
Blogging
Nov
18
Many people think that starting an internet business is difficult or complex. This is a myth. The truth is that you can get started as an affiliate by marketing the products of others. This is the best way to get started. There are many affiliates making over six figures each year using this model.
Affiliate marketing is a model based on making referral sales for other merchants. Each time you refer traffic to a merchant’s website and a visitor makes a purchase, you get a commission. The commission is automatically credited to your account.
The commissions will always vary from merchant to merchant. Some merchants will give six or seven percent while others are more generous. When you are prospecting for good affiliate programs, the commission percentage will be listed in the affiliate terms of agreement.
There are factors that affect affiliate conversion rates too. The type of quality of traffic that you drive to the merchant’s website plays a significant role. The more targeted the traffic is, the better the merchant’s offer will convert into a sale. Quality traffic is described as targeted traffic tightly related to the keyword that a visitor used to get to your website.
So how many companies have affiliate programs? It might surprise you to know that there are tens of thousands for every product, service and market. Some of the more popular networks have several thousand companies registered. The programs and services represented in these large networks are available from the biggest corporations in America.
If you want to get started in affiliate marketing, you will have to learn more about it. Just search for affiliate marketing courses, programs and guides in Google, Yahoo or MSN. There are plenty of sites online that have lots of free content on the subject of affiliate marketing. Ask around in the forums for recommendations.
After you sign up as an affiliate, you will be give a unique link embedded with your identification. This is the link that you will promote using PPC or pay per click traffic or through natural search engine traffic. The key is to create a landing page and direct website visitors to the merchant’s website.
Once you have established a website presence, you can start earning affiliate commissions very quickly. Start by promoting your website using paid search engine methods or look into SEO traffic generation. The more targeted visitors you can get, the more commissions you will make.
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By David McLeod in
Hosting
Nov
18
Experienced webmasters can without any difficulty setup a new website in minutes with one of their preferable hosting companies. Unskilled webmasters are often taken aback by the various web hosting plans, such as - affordable web hosting, Cheap Web hosting, ASP Web Hosting, Budget Hosting, Dedicated Servers, eCommerce Hosting, FrontPage Web Hosting, Hosting With Templates, Managed Web Hosting, PHP Web Hosting, Reseller Hosting, Shared Hosting, Unix / Linux Hosting, Virtual Private Servers, Windows Hosting and Co-location Hosting.
There’s really a few things to look at while choosing a web hosting plan, whether you create a hobby site, a small business site, or a high-traffic ecommerce site. In fact, all web hosting plans and technical words can be classified in terms of cost, programming languages, operation systems, Web servers and functionality.
Cost of web hosting is the first thing that many small site owners are searching for. Most of web hosting plans cost less than $10 a month. Reasonable web hosting, budget hosting, or cheap web hosting plans often cost less than $5 per month.
Programming Languages
Whether you plan to write your own scripts or install customized software packages, you want to choose the hosting plans that support the programming languages of your choice. The commonly used Web development languages contain PHP, ASP, JSP and PERL. The hosting plans that support those programming languages are referred to as PHP Web hosting, ASP Web hosting, JSP Web hosting or PERL Web hosting. Almost all hosting companies support PHP/MySQL, but only a fraction of them support ASP or JSP. For novices, PHP/MySQL is the choice for programming language.
Operating Systems
Once you’ve picked up the programming language(s) for your Web development, you still have freedom to pick up the operating system that hosts your Websites. Besides ASP which works only on Microsoft Windows, other programming languages, PHP, JSP and PERL, work on Windows, Unix and Linux. Hosting plans that support particular operating systems are referred to as Window Hosting, Unix Hosting or Linux hosting.
Servers
Apache is the most massively supported Web server in the Web hosting industry. One of the pleasant properties of Apache server is the ability of mod_rewrite to make dynamic URL look like static URL or SEO-friendly, among other things. ASP works only on Mirosoft Internet Information Server or IIS server. Weblogic or Websphere is needed for JSP hosting.
Performance
When webmasters are speaking about Web servers, they’re most interested in the server performance - Managed Web Hosting, Shared Hosting, Dedicated Servers, or Virtual Private Servers (VPS). Shared hosting is the most inexpensive plan, and you can host as many sites as you like with a Reseller Hosting option. VPS costs around $50 a month, and a Dedicated Server plan will cost from $50 - $100 or more a month dependent on storage space and bandwidth of the hosting plan.
A shared hosting plan is good enough for most of websites. If your website serves contain heavy audio/video files, or needs to repeatedly install customized software package, you’ll need a dedicated server. For example, a company that sells Computer Based Training (CBT) software online upgraded its hosting plan from a shared hosting to a dedicated hosting plan in the first six months of online operation as the company started to use video/audio support to boost online sales.
Online Transaction Support
Websites that accept payment online, require support of secure connection (HTTPS) and digital certification to direct online transaction safely. Another possibility of having your own online merchant account is to use a third party payment processor for payment process. Integration of PayPal shopping cart only takes about a few minutes without any necessity in competence of programming skills.
After all, choosing a web hosting plan that works for you isn’t that complex, even for the novices.
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By Justine Simard in
internet marketing
Nov
17
When starting a network marketing or small business using internet marketing, many people have limited experience or knowledge in the industry. This can lead to a few mistakes when applying the first internet marketing strategies. Those mistakes can not only cost money, but can also affect one’s confidence and motivation.
One common mistake is using pay per click marketing without adequate knowledge.
When you start marketing your business online, you are likely to use pay per click marketing as it is a very efficient strategy to generate traffic immediately. The problem is that the less you know and apply the right tactics with pay per click marketing, the more it will cost you! I’m not saying that you should become a theoretical pro before you start marketing your business, but you must learn as much as you can as early as you can. Using pay per click as an amateur can be damaging to your budget in 3 ways:
1. It will cost you more to be placed in a good position on the search engines
2. You may receive a lot of traffic, but only poor quality leads (quantity vs. quality)
3. Your ads may be performing poorly, and therefore you may have no traffic, no leads, and no income as a result.
When I first started using pay per click, I was pleased to see the amount of traffic I could generate for my website. My ads were ranked well on Google, my click through rates were always increasing, and a good percentage of visitors were opting-in and officially becoming a ‘lead’. HOWEVER, after an expensive month during which I generated more than 1000 clicks and more than 100 leads, I realised that I was talking to the wrong people. Many were indeed interested in learning about my business, products and opportunity, but most weren’t the serious determined entrepreneur-minded leads I was looking for! I did get some great leads through this process, but at the end of the day, it cost me more time, money and energy than it should have. Even worse, the people I was really looking for probably didn’t even see my ads.
Many resources are available to help you learn how to use pay per click effectively, how to secure your website rankings and how to generate quality leads by reaching the right market. The bottom line is, the less you learn about those principles and techniques, the more it will cost you and the less it will pay off.
Here is what I recommend when tackling pay per click marketing when you start advertising your business online:
1. Learn the basics on pay per click advertising. This is a must. Perry Marshall’s ‘Definitive Guide To Google Adwords’ is great for this as he provides a lot of knowledge on how to create your ads and evaluate your results.
2. Learn some basics on how to optimise your website - this will affect how your website is picked up and ranked by search engines. You will need to create your website’s content, title, description, keywords and links accordingly.
3. Continue learning step by step and applying new tactics. Again, get the basics before you do anything (it may be worth studying another week or two before you start to advertise), and then get into the more sophisticated stuff. Never leave your active campaigns fixed or worse, unattended. Test your ads and always analyse your results so that you can improve them. The internet is constantly changing and what works today may not work next month.
4. Identify your target audience. Write your ads to speak directly to them. Consider if your ads could be misleading or unclear - this is how you get the wrong people clicking on your ads (and pay for it). Ensure also that you continue to target your audience on your website; even though you have already paid for the click, you don’t want to waste your time calling the wrong prospects. By delivering the right message and information through the content on your website, people can pre-qualify themselves before signing in to your website and becoming an official lead.
5. Keep some statistics on your leads. How many were actually not looking for what you are offering? How many were not serious candidates? How many leads were high quality leads? How much did each lead cost you? Find out the pattern in your results and change your marketing campaigns accordingly.
6. Consider this: less traffic (especially the paid one) can be a good thing. You don’t want to waste money on bad leads. In terms of cost-effectiveness and getting results, traffic quality is better than traffic quantity. No more hit and miss.
7. Until you have sufficient knowledge to create campaigns that generate quality leads for yourself, consider using the services of an expert marketer. For example, you may be able to join a marketing cooperative within your company. However, be cautious about purchasing leads from a third party, as you may not know the origin, nature or quality of those leads.
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By Darea Shinnel in
Home Based Business
Nov
17
If you have an online business you want to know how to make more money on the internet. We have the nice website but we need the traffic. So how do we get more traffic. We need leads. Without a consistent flow of leads your business will not grow. So have you tried Ezine article submission?
If you have been trying to make money online for months and still have nothing to show do not give up. Some people buy the marketing products and they do not work. Or they are getting so much information that they end up reading it all but not using any of it. In frustration they stop their business. You are not the first one to feel frustrated. We have all been there.
Whether you have a product you want to sell online to make money or if you have a product online you have a passion for. Getting traffic is tough. There are really only two ways to get leads, buy leads or you can earn leads.
You can buy traffic if you have the money to spend on advertising. The other way is you can earn traffic. What do have more of time or money?
Here is the question you have to ask yourself right now. Do you have more time than money or more money than time? If you have more money than time, you can simply buy ad space.
You can buy banner ads, use Google adwords, or rent an email list to mail your promotion to. But if you have more time than money then you want to use article marketing.
Everybody and their brother is talking about article marketing. The essence of article marketing is this you write an article that contains useful but incomplete information and that is what the article does. It provides useful information but it does not tell the whole story. And that creates curiosity so when people read your article they learn something they want to know about that topic so they go to your website.
Articles should be between three hundred and five hundred words. You can submit your articles to article submission sites. These sites make your article available to website publishers who take your article and post them online. You want to have your bio and a link to your website so people will go to your website and learn more about you. When they read the great information you provide in your article they will want more.
When they come to your website you will want to have an archive section of all your articles so that people can see that you are an expert in your field. Then if you have a product to sell you will be able to promote that product as an expert. Make sure to have a free newsletter or free promotion they can sign up for. This way you will be building your email list of people who visited your website. You do not want them to come and leave and not return. This the way to build your leads with ezine article submission.
Try to find high page rank sites to get backlinks from. http://spotback.com/users/arteddi12 Pay people to write articles for you and save the time. Automate most of the article process so you can market multiple sites.
By Chris Johnson in
internet marketing
Nov
16
Well written articles that are informative is one of the ways you are able to take advantage of free advertising on the internet. To get your services and products noticed and promoted by means of seo or article marketing has been proven beyond a shadow of a doubt to work for online businesses.
The main feature of your article, besides the body of text has to be the resource boxes. This features at the end of the article and it contains a link to yours and other websites. These are known as backlinks, and the purpose of the resource box is to provide information regarding the author and his business details. The purpose of article distribution is to increase the business credibility of the author and attract new prospects.
For virtually as long as mass press publishing has been around, article marketing has been used as a means for promotion of products or services. It has transitioned from print media to the internet very well and is proving to be successful for online businesses. What happens is that the author of the article provides the newspaper or other media with an informative free article and they publish it for free. The advantage happens because the writer of the article is allowed to publish their contact details at the end of the text.
A good example of this type of marketing would be an accounting firm who publishes tax tips before the tax season arrives. They would submit the article together with their contact details to publishers, for several weeks before it is time to complete your tax forms. The accounting company then receives free advertising space and the publisher receives useful editorial, or advertorial if you like.
Every business needs to have an online presence in this day and age, it offers the business owner a fair advantage. Online businesses have also become popular as they are cheap and simple to start-up and operate. Article marketing is a way to get your business or online business noticed and making sales is after all a way to make your business successful. E-commerce is the latest buzz-word and it works!
Article distribution for marketing purposes is a very wise way in which to get your products and services noticed online. It is sometimes referred to as “Bum marketing” and it means you are borrowing page ranks from highly rated websites or article directories. In effect you include two backlinks in your signature file (we referred to this earlier at a resource box). One which points to your website and another that points to the page you are attempting to rank for. This adds strong PR power to your website and this has long- term good effects.
There are a number of very popular and well recognized article directories which accept seo and UAW (unique article wizard) articles. But they do have to be well written and not self-serving or promotional. These include Ezine Articles, Article Dashboard, Squidoo, Buzzle, Aff Sphere and Hubpages to name a few.
The ideal thing to do would be to write one article a day and submit it to all of these publishers and any more you are able to find. This will mean that at the end of the year you have 365 posts linked to you website or blog. The more posts you have the more highly page ranked your website or blog will be with Google. Google is after all the most well respected search engine online and Google ranking is what really counts for any website.
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