Back in the old days, hopeful writers daydreamed about publishing their own book, becoming a bestselling author, and getting a real big book advance when it came time for their next best seller. But that’s the old publishing model.

Now you can build your own publishing empire since the birth of digital printing and self-publishing businesses. In fact that has changed the whole playing field. Now you don’t need the “big boys” to establish yourself as a credible expert or profitable author. Even non-writers are getting in on the action!

If you know how to solve the problems of people in your marketplace and can write simple articles explaining how to do just that, then you have the serious makings of an information publishing mogul! Here’s how to do it step by step.

I’ve created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products — and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all — all of these items can be created with articles that you have sitting on your computer’s hard drive!

Product 1 - Write a newsletter

This is a free monthly, bi-weekly, or weekly source of information centered around your niche. This is important because people will probably make a decision whether or not to buy more information from you based on the quality of information they receive for free.

Product 2 - Write a traditional print book

Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don’t panic though - you can create a great book using articles.

Product 3 - Write an ebook or ecourse

Writing an ebook or course should come next in your information publishing outline, because you can always charge more for niche-specific information then traditional books. Think $15 bucks tops for a NYT bestseller and then $67 bucks for an infoproduct. We’ve all paid more for information online then we have for books on Amazon - haven’t we?

Product 4 - Home Study System

Again you are taking articles, ebook chapters, audios, and video articles and compiling them into a step by step and easy to follow system for your prospects. This is the natural next step for people who have bought from you before, and they are usually ready to learn everything you’ve got at this point. The great thing about this is that you can design your home study system using content that you already have plus any other bonuses or offers you may want to add from JV partners or affiliates.

Product 5 - Membership Program

All membership sites or programs are based around specialized information. In most programs you are giving valuable content plus providing a bit of hand-holding through learning the information. This is a great way to build a closer knit community of people who want to learn from you and want to connect with each other (depending on the type of membership program you provide). I do this in my article marketing training program Articology.

Product 6 - The Weekend Workshop

I just love live events! That’s because I love getting tons of content in a live setting where I have the opportunity to ask the coach questions. This is what many of your devoted students or clients will eventually want from you. A chance to really dig into the content you have in a face-to-face setting. Again - all you are doing is taking your existing content and delivering it in another way.

*Optional Service - Coaching Programs

As an information publisher, you can create information packed or curriculum based coaching programs for your clients. Instead of working with the clients one on one, you can group coach several clients and coach them through a series of lessons that you create.

You also have the additional option of selling a hard copy of that curriculum once you no longer private coaching around that particular focus of your business.

While you may not be able to complete all of these products overnight, you can absolutely get started creating your first product if you have at least 5 articles on tap.

**Remember that all of these products can be created from articles that you have already written and even published - cool huh!