Successful web marketers are slaughtering their competitors by using private label branded web conferencing systems in conjunction with PowerPoint presentations. By themselves, web conferencing and PowerPoint Presentations are each web marketing gold, but when they’re used in combination with one another, they save marketers exponentially more in time and money, while maximizing the effectiveness of all their marketing campaigns.

At no point in history more than now, perhaps, has the concept that “saving money is making money” more importance. Businesses in a struggling economy must do everything in their power to maximize every last marketing dollar if they are to stay alive. As a global marketplace, “features” of yesteryear-like toll-free telephone numbers-are no longer enough to keep a business competitive in the eyes of clients, associates, and customers (past, present, and future). For example, what about those meetings where telephoning just won’t do because an audio/visual presentation (a hallmark of all successful web marketing) is in order? Whether it’s the marketers traveling to deliver presentations or the target audience travelling to a meeting or conference in a specific location, the travel expenses saved by web conferencing alone is enormous.

And here is where PowerPoint presentations come in. Because when your marketing messages are packaged as PowerPoint presentations and presented live, in real-time via web conferencing, then you save money on phone bills and travel expenses (for both you and your colleagues, clients, and customers), as well the costs of all those bulky physical presentation materials (from photo-copies and transparencies to projectors and screens) while still being able to “deliver the good”–the goods being: your expertly packaged and presented marketing message.

Postal costs are another unnecessary cost of marketing a business that can definitely be trimmed by integrating PowerPoint presentations and web conferencing in with your marketing campaigns. For the same costs, you can hold scads more web conferences than you can ever match in direct mail, press kits, and VIP marketing packages sent by mail. And because you are right there with the target audience, going over your presentation and other marketing materials with them, your chances of achieving your desired outcome skyrocket.

So far we’ve explored the money-saving benefits of web conferencing and PowerPoint, individually and in combination. We’ve seen how it saves money on phone bills, travel expenses, and mailing costs. However, web conferencing and PowerPoint, alone and together, also saves time on the very same elements-on phone calls, on travel, and on the creation and distribution of physical marketing materials. Just as we described earlier in this article in regards to money, at no time in history more, perhaps, than during this global economic crisis does the concept that “time is money” have more relevance and meaning either.

The third and final way that web conferencing and PowerPoint presentations used in conjunction with one another are fueling the success of the most successful web marketers is because of the sheer performance that the combined effect of these two amazing tools has on fulfilling your primary objective–making sales. Web conferencing with PowerPoint presentations is a high-conversion marketing strategy. And it’s not just useful for straight-forward, direct marketing (so to speak) either. Just look at some of the other ways this synergistic combination can be put to beneficial use: In customer service and support; In pre-sales conversations and preparations; In using chatrooms to network; In recruiting affiliates; In your human resources department–helping with interviewing, hiring, and training alike; In wooing investors and venture capitalist through community outreach; In building brand awareness.

And all of these functions can be integrated with PowerPoint Presentation to improve and enhance their quality, performance, and effectiveness. In fact, HotConference, provides desktop sharing, which makes presenting PowerPoint presentations (not to mention collaborating long-distance on their creation and development) even easier. HotConference offers the most versatile feature set in web conferencing, with tools like a Whiteboard on which you can write, draw, and erase at will in real time, and a variety of ways to incorporate that into your presentation, with 5 different ‘levels’ of Presentation for you, the moderator, to choose from. Another key feature HotConference provides (one alluded to briefly in this article’s intro) is brand-ability-the ability to brand your HotConference web conferencing interface with your own company name, logo, banner, colors, and other branding elements. And as your PowerPoint presentations are no doubt similarly branded (and if they’re not, they should be), this seamless integration of private label branding with your web conferencing delivery system only magnifies your overall impact.

Add to this them 1-month free trial period and the immense cost-savings over other, more expensive but less feature-rich or user-friendly, web conferencing services. With HotConference you get all the above-mentioned benefits and–as you can only begin to image, we’re sure–a whole lot more.