No need to get upset, I’m not questioning your IQ. In the realm of natural SEO ‘How dense are you’ isn’t a slam, it’s a crucial analysis of how effective your site will be with the search engines. Plenty of SEO copywriting services will gladly put your chosen keywords or keyword phrases into web content, and then bill you for organic SEO optimization. Jump a few months down the road, and you’re left holding a site with no lift in traffic or conversions - and your so-called SEO copywriting service is nowhere to be found.

Density is the science of incorporating the most effective keywords into your web copywriting, all with the most effective mix of static content to new content. Every site is different. Every page is different. There are formulas, but they will change depending on the number of words you have in your content, tags and meta tags.

An organic SEO guru I know says that SEO density is a range. You need to fall within that range. Too few keywords and you’ve missed you opportunity, thrown away money, and wasted time.

Having too many keywords may even be worse. You get pinged by Google indexing for what they call ‘keyword stuffing’. That can set your organic SEO effortsback a long way.

Whether you have too many keywords, or not enough, the trouble with a lot of SEO copywriting is that by the time you find out it’s not working, you’ve lost months. In today’s economy you can’t afford to lose a minute. On top of that you will lose visits to your site, new clients and the profits that go with them.

Once you look into it you’ll find there are plenty of easy to use tools for measuring the density of the keywords on each page of your site. A great place to start is with the SEO Quake plug-in made for Firefox.

Most organic SEO copywriting services rely on the more logical left side of their brain. A few rebels lean more on their right brain, the creative side. I’d bet my Organic SEO budget on the creative right-brained thinkers any day - the best will put effective keywords into content that jumps off the page, gets your clients attention and sells. But you’d better make sure they know their density.

Which brings me full circle to ask: how dense are you? Does your website have the optimal length of content - with the optimal keywords for your product or service - imbedded at a density level that gives you the ranking you’re looking for? If not — how dense are you?