Do you see complaints,bad reviews,scam alerts,rip off reports,negative comments in the top ten Google search results when you search for your brand? You are not alone. In fact, there is a good chance it is completely undeserved. That does not change the fact that it has a negative effect on your brand image.

Entities such as Ripooffreport.com have grown in notoriety as of late and are under intense debate about their fairness. Some have even suggested the fact that founders periodically create false reports so that they can profit from the companies seeking to remove the comments. Many people do not know this but Ripoffreport will remove a comment if they accused company is willing to pay a $10,000 fee.

It would be a different story if there was a form of due diligence that was done by these companies before publishing these reports. The better business bureau does a good job of realizing no business can satisfy every customer, and publishes complaints accordingly. Unfortunately, these companies most often do not use high standards.Because of how they create rrevenue, there is a lot of incentive for corruption. The have even been allegations that they target business using false complaints to boost profit. The sad fact is that most business have no other option to combat these negative search results.

So what can a person do to protect itself from these types of negative reports, without having to pay $10,000 to remove a single negative comment. That is where risk management of reputation risk comes into play.

Reputation management is the use of internet marketing,SEO, and social media to push the negative search results of the first and second pages of the search results.How does a company do this?Search engine marketing firm Orlandosearchenginemarketing.com has mastered the technique. They say erasing negative reviews uses the same tools used to get a website to the top of the search engines, except these tactics are used to promote websites other than your main one for the keywords being targeted. What this does is move these other website ahead of the negative comments and pushes those results down.

While it can take a while to promote the 7-9 results needed to get the negative report results off the first page. It can have a huge positive impact on your brand image. Reputation is everything when it comes to online. Unfortunately people pay more attention to negative reviews than too positive one. Whether is fair or not is not the point. Your business needs to be proactive and protect itself from as many factors as possible that are out of your control