Marketing information products, or e-books, is one of the best ways to make money online. The first thing you should do is research about what the market wants to read in an e-book. After you write your e-book, you need to get traffic to your website that sells your e-book.

So how can you get more traffic to your website, allowing you to sell your e-book?

Articles, of course! When you write articles around the key word phrases from your e-book research, you will increase the backward links to your e-book. This is done with a link at the bottom of each of those articles leading people back to your e-book page. At the bottom of your article, you can write something about the author and what you will give them when they arrive at your website. Some people call this your ethical bribe.

Lets say your article offers tips on saving money. At the end of your article, add a couple of sentences that encourage visitors to your site. For example, “Stephen Beck has written extensively on ways to enjoy a lavish wedding on a minimal budget. Visit his website to get your free report on Saving Money While Still Having a Great Wedding. Click here for your free copy.”

By clicking on that link, customers are taken to your single page website advertising your e-book. A pop-up requests their name and e-mail address, allowing you to send them a free report on saving money. Not only do you collect contact information, but you benefit from a steady stream of visitors to your website, all fascinated by your topic.

Once your article is written, you will blast it to the articles and e-zine directories on the web for massive e-book promotion. Why in the world would we blast them all over the internet? Because webmasters are notoriously lazy and they love free articles. They dont mind a bit that your articles are going to direct the reader back to your website.

By adding articles to webpages and blogs, you gained a reputation as an expert in your field. The backward links (at the bottom of each article) increase traffic to your website, while increasing your ranking in the search engines. This drives a stream of visitors to your webpage, increasing e-book sales.