1). Give to Get Marketing Give away useful content; get a devoted reader. Be a real person and provide a little insight to you and your business to make people feel comfortable. The days of hiding behind your computer to pretend you’re a big conglomerate are over. Don’t try to be overly formal or jet out useless emails full of hype and fluff.

1). Resource is your middle name Be an important resource to get a following. This is best accomplished as a helpful source of information. Interacting with your readers is ideal for building that essential relationship. Eliminate the useless hype from your site and stick to providing real guidance.

3). Be a Social Butterfly Those on the web usually flit and fleet to this and that…all at a moment’s notice. Get involved in all the social media aspects to capture the most attention.

4). Your on…you’re off Just as you market online, don’t forget about that loney snail just waiting to send your mail. Market yourself offline too. With all clutter in people’s email boxes these days, it’s becoming more hip to market via mail. Hit ‘em either way to make sure your message gets through.

4). Email/Snail Mail Market yourself offline. What? That costs time and money? Email is so easy and cheap? Yeah, and it’s really competitive and jam-packed full of others trying to get the attention of your audience. Dodge and duck the competition and send out a simple mailer now and then. Or do a seminar or give a talk. Let people see something tangible instead of just esoteric digital media.

Be polite and courteous and know when to say when if you find yourself engaged in interesting, but combative banter with a fellow surfer. Save your fights for arguing with your brother-in-law (he’s always wrong anyway!)

You can brand yourself following these simple strategies. Before you know it, you may be a household name!